The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study

COVID-19 has dramatically changed the economic scenery. Despite austerity measures and decreasing resources, it might lead to an increase of significance Corporate Social Responsibility (CSR) as key for sustainable growth and prosperity. The luxury fashion industry is known its lavish commitment CSR expressed by owners top management. However, bottom perception is unclear. A longitudinal front-line case study the low management customers allows filling in this vacuum comparatively assess annual evolution from December 2019 November 2020. The holistic Meta-Analysis using informal open-interview mystery shopping techniques investigative questionnaire with Pearson Chi-squared test reveals a fragmented only slightly raised customers. This disappointing finding inherent limitations calls further studies.